Step-by-step instructions for opening a tanning studio

How to open a solarium - a step by step guide for beginners. Ready-made calculations and useful tips on how to become #1.

♦ Capital investments – 450,000 rubles
♦ Business payback – 1 year

The current crisis has negatively affected the beauty industry, as people began to save on traditional salon procedures, preferring the purchase of products and other necessary components of our lives.

It would seem, why in such a difficult period to reflect, how to open solarium. And yet, this type of business can be very profitable if you approach it wisely.

Not all ladies began to save on their beauty, preferring to reduce the cost of food or entertainment. It is on them that the owners of tanning studios should be guided.

Having formed competent competitive advantages, you will not end up with customers.

But the first step in your business should be its gradual implementation.

With the theoretical part of the issue of opening a solarium from scratch, we are ready to help you.

Benefits of opening a solarium

This type of business really has tremendous advantages over opening the same nail salon, or, if you use them wisely to attract as many customers as possible, you can not be afraid of competitors and get a good monthly income.

The main advantages of opening a solarium look like this:

Its owner can be a person who knows absolutely nothing about tanning or the beauty industry.
All that is required of you is a managerial function; leave the work with clients to the administrators of your solarium.
This type of business allows you to earn not only by selling minutes of your stay in the solarium, but also to receive additional income from the sale of special cosmetics, sun cocktails, disposable slippers, hats and much more.
In the beauty industry, you have to be creative to get as many clients as possible, but owning a tanning studio allows you to come up with a variety of promotions without breaking your wallet.
Starting a tanning business is easy.
It will not be necessary to obtain special licenses for the provision of such services, which cannot be said about many other areas.
You can open your own tanning studio, both in the city center and in densely populated residential areas. Both the one and the other location will pay for itself.
True, visiting hours change slightly: customers often visit the solarium located in the center at lunchtime and after work, and in a residential area - on weekends and in the evening.
You need to take these factors into account when scheduling the work of your solarium.
You do not have to spend a lot of money to equip a solarium room. Enough simple furniture and walls painted in cheerful colors.
If you find a room in good condition, you will get by with cosmetic repairs.
In order to start this business, you do not need huge areas.
Premises for 30–35 sq. m, if you plan to start with one solarium, it will be enough.

What you need to know when opening a solarium?

This business, like any other, has its own characteristics. It is impossible to start a new business without familiarizing yourself with the theoretical part, because in this case there is a high probability of financial collapse.

If you decide to open a tanning studio, remember what you can and cannot do:

Solariums are of two types: horizontal and vertical.
Horizontal ones look more attractive at first glance, but require more careful maintenance, since the client is in contact with the naked body to the entire inner surface of the device.
It is better to put a vertical solarium; visitors who want to tan trust it more.
Be sure to equip your solarium with a radio so that the client does not get bored while getting a tan.
Do not save on disinfectants and supervise employees so that they clean the solariums after each visitor.
If you don't do this, then one of your clients may catch a fungus or worse in your tanning studio, and this is fraught with the risk of closing the business.
Take care of the safety of your customers.
Give them special glasses for visiting the solarium.
If they do not want to wear them, then remind them to keep their eyes closed during the procedure.
Don't be tempted to open a solarium in a remote area, despite the attractive rent there.
You will not be able to collect a sufficient client base to recoup your business in a short time.
Change the lamps in your solarium on time (you need to do this about once every six months), because old lamps are unhealthy and do not give a good effect from visiting the solarium.
If a client visits the tanning studio several times, but remains pale, then he will not come to you again.
Remember that your target audience is young people, women under the age of 35 and company managers.
This does not mean that other clients will not drop into your tanning studio, but you should focus on the named categories.

Competitive advantages of opening a solarium

“Competition is great, because as a result we only become stronger. In any case, visitors vote with their feet: if they come, it means they voted for us.”
George Cohon

The competition in this sector (especially in large cities) is quite high, so you should think in advance how you can compare favorably with your competitors.

When looking for a suitable space, do not open a solarium next to an existing one. You will fight for one target audience, which means you will suffer losses. It is better to find an area that is not yet occupied by anyone. But to begin to form competitive advantages should be even before the launch of the solarium.

You can attract a large number of visitors:

Developed a loyalty program for regular customers.
Selling subscriptions at an attractive price.
For example, explaining to customers that buying 50 minutes in bulk is more profitable than buying the right amount of minutes each time for a one-time visit.
Coming up with constantly various promotions, especially before the holidays, when everyone wants to look beautiful ( New Year, March 8) or before the holiday season, when people visit tanning salons to prepare their skin for the active sun.
By placing your solarium in the right place, so that it is visited not only by regular customers, but also by casual ones.
By hiring qualified personnel who can answer all the questions of the client, they will behave extremely politely and affably.
Having developed a work schedule in which you can serve the maximum number of clients, for example, your tanning studio will work seven days a week from 8.00-20.00.
Sell high-quality cosmetics that contribute to the active production of melanin, which means that the skin becomes tanned faster.

solarium advertising

Starting a business from scratch, take care of its advertising. You should not save on it, even if you really want to.

People should know that a new tanning studio has opened with new solariums. It is very important to tell potential customers exactly how you will differ from your competitors, without doing black PR.

Do not scold other tanning studios, praise yours.

Run a commercial on local radio and TV.
Hang advertisements where they can be seen by the maximum number of potential customers.
Let it be not only billboards in the city center, but also public transport, your target audience uses it.
Create a social media group for your tanning studio and get as many followers as possible.
Register on the city forum and tell about the newly opened solarium.
Distribute flyers with discounts in the city center.

What steps do you need to go through to open a solarium?

From your idea of opening a tanning studio to the realization of this plan, it will not take too long if you act quickly and do not skip any of the stages.

You need to go through all the registration procedures, find a suitable room, equip it, hire staff, purchase everything you need, and conduct an advertising campaign.

Registration

Opening a solarium from a legal point of view is quite easy.

you need to get through standard procedures: register as an individual entrepreneur (IP), choose a form of taxation (the most profitable form for a small business is a single tax), obtain permission from the fire department that your premises meet all fire standards, etc.

Before you start dealing with the registration procedure of your tanning studio, carefully study the legislation of your country, and even better, consult a competent lawyer who will tell you about all the pitfalls.

With the right approach, the paperwork of opening a tanning studio should not take you more than 30 days.

room

One of the main advantages of opening a solarium is that it does not need gigantic areas for its operation, if you are not going to provide additional services (for example, open a massage parlor or equip a bar). 30 sq. m to launch this business project will be enough.

When making repairs indoors, pay special attention to the interior. Make it colorful, use bright colors that will uplift customers and remind them of the beach.

Choose a profitable geographical position to open a tanning studio: in the center, in a densely populated residential area, away from other solariums.

Equipment

Your tanning studio, in addition to the solarium itself, should be equipped with a workplace for the administrator, a service room and a bathroom.

Do not buy the first furniture that comes across, it should be in harmony with the interior of your room.

In order for the tanning studio administrator to fully perform his functions, you must purchase a table, chair, laptop or computer for him.

The service room should be equipped with a rack for storing disposable slippers, hats, creams and other things, as well as a locker in which the administrator and cleaning lady can leave their things.

Staff

The number of employees of your solarium directly depends on the schedule of its activities.

If you want them to work seven days a week (which is logical if you opened it in a residential area), then you will need two administrators who will work in shifts, for example 2/2 days or 3/3 days.

If your solarium is located in the center, then you can close it at least on Sunday. In this case, you can get by with one administrator.

As for the cleaners, the approach to them is the same: the solarium works seven days a week - you need 2 cleaners, one per shift, otherwise one is enough.

Required Purchases

In addition to expensive equipment (furniture, solarium, computer), you need to purchase many other little things:

door mat and rubber mat in the solarium itself;
paper sheets or disposable slippers (if the solarium is vertical), so that the client does not stand barefoot on the mat, on which many people have stepped before him;
tanning cosmetics and stikini (stickers for nipples and moles);
disinfectants and more.

Stage	Jan	Feb	Mar	Apr	May
Registering a business and obtaining the necessary permits
Room rental and repair
Purchase of solarium and furniture
Solarium Staff Recruitment
Purchase of cosmetics and other goods
solarium advertising
Solarium opening

It will be just great if you can open your solarium in the second half of April - early May. It was during this period that fashionistas and fashionistas turn their eyes to tanning studios in order to prepare their body, which has turned pale over the winter, to open clothes and an active sun.

how to use the solarium correctly:

How much does it cost to open a solarium?

Of course, you won’t get calculations accurate to the penny, because a lot depends on how much money you spend on rent and salaries for employees, how much repairs cost you, and many other factors.

Approximate numbers look like this:

You need to have a starting capital of at least 450,000 rubles. To this amount, add at least another 150,000 for salaries to employees for the first 3 months of work and for renting premises.

In order to promote your business and get the first regular customers, you will need several months.

How much can you earn by opening a solarium?

The annual income of different tanning studios differ depending on how well their owners run the business.

For one minute of being in your solarium, you can ask for 15-20 rubles. The more minutes you sell, the higher your solarium's annual profit will be.

In addition, you can earn extra money by selling:

sun creams and stikinis;
solar cocktails (such preparations are made by well-known cosmetic brands, for example, Akademi);
disposable slippers and caps, etc.

If you do everything right, you can receive such an annual income from the work of your solarium:

As you can see, it is really possible to earn more than 1,000,000 rubles in a year of solarium operation.

But get ready for the fact that not all of this amount will go to you personally. There are also mandatory annual expenses.

Their table looks like this:

As you can see, your net income is about 400,000 rubles. That is, in a year, you practically return the basic investment and start working for yourself.

Of course, this is not too much income, but quite enough to decide open solarium.

It is in your power to reduce the amount of start-up capital and monthly expenses, as well as increase the annual turnover.

If you return the initial investment in a year, then in the future you should think about expanding your business, perhaps buying another solarium or opening some other business related to the beauty industry.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

Many people are willing to pay a lot of money to become beautiful. That is why the so-called beauty business brings a good profit to the owners. But the creation of a full-fledged beauty salon requires serious investments. How to be a budding entrepreneur? Open a tanning studio. It's much easier and cheaper. In this article, we will talk about how to open a solarium from scratch, how to properly organize its work and how profitable it is.

We study demand

Most entrepreneurs believe that a solarium is a classic seasonal business. But actually it is not. People come to the tanning studio even in summer, because not everyone has time to sunbathe for several hours.

With the right approach, clients will visit the solarium all year round

Tanning in a solarium is much safer than under the open sun, it lays down more evenly and lasts longer than usual. Therefore, you will almost always have clients (but there is still a certain seasonality).

Note: with the right planning and marketing, you will be able to build a steady flow of visitors. Give discounts to regular customers, arrange promotions in “unfavorable” months, and you will receive a guaranteed profit.

Explore the local service market. Find out what your competitors offer, find out what their pricing policy and terms of service are. Think about how you can make everything better and more competitive.

When calculating, do not forget that in parallel with tanning, you can provide other services that will increase your profits. Starting with a solarium, you can create a full-fledged beauty salon, providing the following services:

Production of oxygen cocktails, phyto / fresh bar.
Therapeutic and relaxing massage.
Providing pedicure/manicure services.
Eyebrow correction, eyebrow tattoo, eyelash extension.
Makeup services.
Variety of spa treatments.

It is necessary to think in advance whether you will provide these services or limit yourself to one tanning studio. Based on this, you will select the premises for your business. Remember that in the case of additional services, you will need to equip a separate room.

By providing additional services, you will increase your profits and the number of customers

How to register

Do you want to know what it takes to open a solarium or tanning studio? Unlike a classic beauty salon, studios do not require licensing. You do not have to apply to the relevant authorities and wait several months to obtain a license - you just need to register as an individual entrepreneur or LLC. When registering, you should select the OKVED code 93.04, which allows you to conduct sports and recreation activities.

Additionally, you will need to conclude several contracts:

About regular deratization.
Contract for disinfestation and disinfection.
Agreement on the disposal of fluorescent and fluorescent lamps.

These contracts are concluded with local organizations that have the necessary license to work. You will also need to obtain permission from the sanitary and epidemiological station and the fire inspection about the compliance of your premises with certain standards. At the tax office, you will need to draw up documents for the cash register and approve the control program for the existing production.

Note: To open a salon, you will need a medical degree. If you do not have it, then you will need to hire a person with the appropriate diploma.

Requirements for the premises

What room is suitable for a solarium? In principle, to accommodate one device, an area of 2.5 by 2 meters (at least 2.6 meters high) with supply and exhaust ventilation will be required. Typically, small rooms of 10 square meters are used to install the device. In addition to the solarium room, a reception area and staff quarters are needed. The total area of the premises must be at least 35 m2. If you plan to install three or more solariums, then add another 10-12 m2 for each. For the provision of individual services, premises of 15-20 m2 are also needed.

Vertical solarium takes up almost no space

Where is the best location for your studio? In the city center, in a residential area, near the passage places. A good option for beginners is to rent a room in a beauty salon. His clients may well become yours. You can also chat with the owners of local gyms and place the machines with them.

Note: Almost all modern solariums are powered by 380 volts. Take this into account when choosing a room - pulling a separate line will be very expensive.

What is needed for a solarium

So, you already know where to start opening a solarium - first study the market, then find a room. After that, it's time to start choosing good equipment. There are two ways:

Choose an inexpensive device that only allows you to sunbathe.
Purchase a modern device that performs massage, aromatherapy, etc. during the session.

Read also: What you need to open a tattoo parlor

In most cases, the simplest device is enough to work, so we do not recommend that you overpay for unnecessary functions.

Devices can also be divided into vertical and horizontal. Vertical ones are more preferable - they take up a minimum of space, the body in them gets an even and beautiful tan, since it does not come into contact with the surface. It is necessary to lie down in horizontal devices, so the body in some cases may take an unnatural shape. In such devices, sometimes white spots remain on the skin, which will certainly cause dissatisfaction among customers.

You should also be aware of the existence of special chairs and turbo solariums. Armchairs are used for zone tanning - they allow you to give a beautiful color to your hands, face, neck. A turbo solarium is a modern device that allows you to listen to music, carry out aromatherapy and massage, call employees, etc. at the time of tanning. The price for them is quite high.

In a heavily used tanning bed, the lamps need to be changed every six months.

How many devices are needed for normal operation? We recommend buying one vertical and one horizontal unit. It is not worth saving and buying used devices - you will spend a lot of money on their maintenance and repair. Buy better inexpensive, but high-quality new devices.

You should also provide for the purchase of other necessary equipment: a rack, a computer, various cosmetics, chairs or a sofa for waiting, hygiene items, etc.

Approximately your expenses will be as follows - 400 thousand for the purchase of two solariums, 40 thousand for the purchase of furniture, 25 thousand for various consumables and cosmetics, 50,000 for office equipment.

Staff

Who will work in your salon? If you have time, then you can take on the duties of an administrator and accountant. Then you will need to hire only one person who will replace you as an administrator for shift work. If not, then you will need two administrators and an accountant. You can not hire an accountant for a permanent job - sign an outsourcing agreement and save on wages for a specialist.

Note: administrators should be beautiful, well-groomed girls with pleasant speech and manners. Be sure to teach them how to work with solariums and safety precautions.

The job of an administrator is to:

Book a client for a specific time.
Meet him, consult on all issues, accept payment.
Choose the most suitable tanning program.
Set the desired mode.
Conduct a session.
Follow the client and establish feedback with him.

Your staff must be able to correctly calculate the tan

Marketing

To attract customers, you will need to draw up a competent marketing plan and provide for advertising costs. It must be done before the opening. Usually the budget for this is laid at the level of 50-70 thousand. You will need to create a good sign, place ads on a local forum and in the media, create groups on social networks, launch paper advertising (banner, flyers, various calendars, business cards, etc.). In the marketing plan, it is necessary to describe the logic of transferring an occasional client to the status of a permanent one. Arrange various promotions, give people discount cards, make discounts for certain categories of people.

It would also be nice to create your own business card website, where you can place information about the services offered, phone numbers, prices, descriptions of procedures, etc.

One of the most popular business areas today is the beauty industry. In the era of gloss, everyone wants to be attractive and well-groomed. You can improve your appearance very quickly with the help of artificial tanning. Many people take advantage of this opportunity.

Nowadays, a tanning studio is a place that not only people with a good income can afford to come to, but also schoolgirls, housewives, in general, everyone who wants to look beautiful and young. How to open a solarium? Will such an investment pay off? What nuances should be considered when drawing up a solarium business plan? This will be discussed in the article.

Perspective factors

AT developed countries hardware tanning is quite common. Solariums are installed everywhere: in beauty salons, hotels, health centers, airports and train stations. Even in sunny resorts, where it is summer all year round, many hotels are equipped with sunbathing rooms. Many are wondering whether it is profitable to open a solarium in our latitudes. The answer to it will be positive. And that's why.

The climate in Russia is characterized by a small proportion of sunny days a year, and the lack of ultraviolet radiation leads to adverse consequences for the body, both physical and psychological.
Now everyone is very concerned about their own image, and a tan, as is customary, is an indicator of a person's status.
A considerable number of people believe that sunbathing in a solarium is less dangerous than under the natural sun.
If you are planning to start such a business in a small town where there are not enough offers of this kind on the market, you should not even think about whether it is profitable to open a solarium. Without a doubt, the service will be in high demand.

In addition, such a business is very variable in scale. You can buy just one solarium and open a small salon, or you can form a whole network of hardware tanning studios and include additional services in the range, such as, for example, a phytobar, massage, pedicure and manicure, SPA treatments. Of course, for a business of this magnitude, huge investments will be required. In this article, we will present a solarium business plan that implies minimal initial costs.

Business registration

The activity of tanning studios does not require licensing today. You can register a business as a legal entity or an individual entrepreneur. The second option is easier and more profitable. For a solarium, the OKVED code 93.04 “Sports and recreational activities” is suitable, and if it is planned to sell cosmetic products necessary for tanning, also 52.33 “Retail trade in cosmetic and perfumery goods”. However, registering an IP is far from all that is needed to open a solarium.

Choosing a taxation system

In relation to tanning studios, it is optimal to use UTII or PSN. Officially, solarium services are classified as household cosmetic and hairdressing services, they are assigned the OKUN code 019339, respectively, they are subject to UTII.

The solarium business plan includes the calculation of the estimated income from the activity for the year. If the expected profit exceeds 900 thousand rubles, it would be reasonable to think about acquiring a patent, the cost of which is 54 thousand rubles per year. In the conditions of such profit, it is more profitable to use the patent taxation system than UTII.

Getting permissions

As already mentioned, hardware tanning refers to cosmetic and hairdressing services, therefore, before opening a solarium to visitors, you need to obtain permissions similar to those required for the operation of beauty salons. Employees are required to have medical records. The premises and equipment installed in it must comply with fire safety requirements and sanitary and epidemiological standards. Basic requirements of SES:

availability of auxiliary premises (bathroom, dressing room, pantry);
availability of storage space for garbage and inventory;
equipment of the premises with supply and exhaust ventilation with mechanical stimulation;
equipping the premises with a centralized water supply and sewerage system.

Requirements for the premises

The minimum dimensions of the room in the case of installing one solarium in it are:

width - 1.5 m;
length - 2 m;
ceiling height - from 2.6 m.

If you are planning to install two solariums, then keep in mind that the total area of \u200b\u200bthe room in this case should be at least 40 square meters. Humidity in the studio should not be higher than 80 percent, so you should avoid the neighborhood of ponds and pools. Pay close attention to how the supply and exhaust ventilation is arranged - you should ensure the unhindered removal of hot air and the supply of fresh air.

The electrical wiring must also be in perfect condition, the required voltage is 380 V. A five-core wire must be laid to the place where the solarium will be located. The floor in the room must be level and stable. Qualitatively repair the studio premises, think over the design in detail. Clients during the visit should receive positive emotions and feel comfortable.

Choosing a place for a solarium

It is necessary to give preference to premises in the city center (they have only one drawback - high rent), in newly occupied houses (the advantage is that there is no competition), on the inhabited outskirts, which have an average distance from the center. Practice shows that it is unprofitable to open a tanning studio in remote areas of the city, because it will be almost impossible to promote a solarium.

The location should be such that the passability of the salon per day is at least ten to fifteen people. The payback of a solarium directly depends on the number of visitors, so the choice of a place should be taken with the utmost seriousness. Pay attention also to the surrounding infrastructure. If there are shopping centers, cafes, higher educational establishments, gyms, then feel free to rent a room.

Documentation
Choosing equipment
Location and design
Additional services
Staff
Advertising
Costs and profits

The beauty industry has always been and will be a sought-after business that brings good income. Moreover, there are many options for activities. For example, many women are interested in opening a tanning studio, as it is always profitable and relevant. If you are one of them, we recommend that you familiarize yourself with step by step instructions about how to open a solarium from scratch, where to start and how to succeed in business.

Documentation

Solarium as a business project involves mandatory registration and collection of certain certificates and permits. In any case, to open almost any business activity, you will need the following documents:

Documents confirming the registration of LLC or IP.
Permission to use the premises from the SES and the State Fire Supervision.
Documents confirming the registration of the cash register with the tax authorities.
Lamp Recycling Agreement.
Book of complaints and suggestions.
The company's charter.

The OKVED code for registration will be 93.04: “Physical and recreational activities” for the procedure itself and 52.33: “Retail trade in cosmetics and perfumery products” if you want to sell related products. Also, among your employees must be specialists with medical education. Please note that this is an approximate list of required documents for opening a solarium. In more detail about the whole procedure you will be told in the relevant authorities. Information changes frequently, so it’s better not to take risks, but find out the entire list at once.

Many women are interested in the question: is it possible to open your solarium at home? At the moment, such activities are not provided for by law.

Choosing equipment

In order to open a successful business, first of all, you need to choose high-quality equipment. Progress does not stand still and at present there are at least 4 types of solariums:

Horizontal. The most common unit, which has its advantages and disadvantages. Most people choose this option because of the convenience: in a horizontal solarium, you can lie down, close your eyes and even take a nap. However, many do not like closed spaces and naked contact with glass. In any case, this is a standard option, which is gradually fading into the background.
Vertical. An ideal option for those who want to open their own solarium, but do not have a lot of money. A vertical apparatus is cheaper than a horizontal one and takes up less space. The tan is more uniform, but the radiation will still be greater.
Sedentary. The procedure takes place sitting in a special chair. A convenient option for a beautiful tan of a certain area of the body. It is believed that such a solarium has the strongest radiation.
Turbosolaria. The most expensive and elite type of these devices. The client can independently choose the music and aroma; turn on the hydro massager, cooling system; call a specialist using a special button and these are far from all the functions of the “wonder machine”.

You can choose one of the proposed options to open, but the ideal option would be to purchase all four types. Especially if you want to open not just a solarium, but a real tanning studio.

Location and design

You can open your own tanning studio, or you can install a solarium in one of these places:

Beauty salon or barbershop;
Hotel.
Gym.

We would advise starting from such places, as it is more beneficial for beginners. Women willingly combine several procedures together and will be happy to go to the solarium, especially if you put it in a well-known beauty salon or fitness center. If you have enough money, then you can open a good tanning studio. Premises are best rented in central areas, especially if you live in a small town. However, before doing this, you should carefully evaluate the competition. It would be a bad idea to open a solarium next to a similar establishment.

After you have found the necessary premises for opening a tanning studio, you need to carefully consider the design and interior of the premises. Your establishment should be comfortable and relaxed. Buy plasma TVs, designer sofas with coffee tables. Hang beautiful pictures or posters on the walls. You can see examples of design for a solarium or tanning studio in the photo:

Additional services

If you still decide to open a tanning studio, and not put a solarium in a hairdresser, then you better think about the additional services that can be provided in the institution:

sauna;
massage room;
SPA treatments;
beauty salon;
phytobar;
sale of skin care cosmetics (scrubs, creams, lotions, etc.).

Thus, you will establish yourself as a successful company. In addition, you can earn much more by opening a solarium. Perhaps at first such an idea will not be “affordable” for you, but in the future, be sure to try to make it a reality.

Staff

The number of staff will depend on the scale of the business project, but, in any case, even for a small tanning studio you will need:

Two professionals working in shifts.
Administrator.
Cleaner.
outsourcing accountant(if necessary).

May be of interest: How to start a business selling balloons?

Advertising

Of course, in order to open a profitable solarium, you need to take care of advertising. Development methods are quite standard and will not soon lose their relevance:

distribution of flyers on the streets of the city;
development of a group in social networks and / and creation of a website on the Internet;
filing advertisements in various media: magazines, newspapers, radio, television, etc.;
posting ads on specialized sites on the Internet;
advertising on public transport, stops, etc.

In addition to the proposed options, do not forget about contests, promotions, discounts and gift certificates. These customer acquisition mechanisms are very effective!

Costs and profits

As practice shows, in order to open a good solarium, you will need from 500,000 rubles. In this amount, we included expenses for the purchase of two devices (vertical and horizontal types) and other equipment, rent and repair of premises, and staff salaries. This amount is approximate and in any case, before opening it will be necessary to draw up a detailed business plan for the solarium.

As for profit, the seasonality of the procedure should be taken into account here. Most often, people resort to the services of artificial tanning in spring and early summer, the period of least customer interest is considered to be autumn and winter. In any case, by providing additional services, you will not be left without earnings. By opening a business at a tanning studio, you can receive from 100,000 rubles of net income per month (subject to the success of the institution). Payback occurs in 0.5-2 years.

Buy ready solarium business plan with calculations you can have our trusted partners!

Opening a solarium from scratch is not so difficult. Such a business idea is suitable for both a novice entrepreneur and a professional. The profitability of the project is quite high, while the costs are average. Before opening, be sure to take into account all the risks, draw up a competent business plan and you can safely get down to business.

Similar business ideas:

How to open a massage parlor from scratch
Business plan for opening a barbershop
Franchises for girls

A beautiful tan is always in fashion - in winter and summer. The profitability of beauty salons is based on this. How to open your solarium from scratch? A business plan with calculations of capital investments, income and expenses will help when starting a business from scratch.

Opening a salon that provides only tanning services is not difficult - just rent a room and purchase equipment. The difficulty lies in attracting customers in a highly competitive environment. Therefore, you need to start a business with the development of an interesting concept and an advertising campaign.

Business plan

The first thing you need to open is to draw up a solarium business plan with calculations of the necessary investments and profitability:

Choice concept.
Room rental.
Business registration.
Purchase of equipment and materials.
Advertising campaign.
Selection of employees.
Economic part.

You also need to assess the risks and identify points that will have to pay special attention to when conducting business.

Concept

The services of the tanning studio are used by a small contingent - young women and men for whom it is important to look good. To expand the audience, along with the solarium, it is beneficial to provide a variety of related services in the institution. Complex procedures are cheaper for clients, which is a competitive advantage among the mass of similar salons.

Another option on how to open a solarium from scratch is to rent a room in a popular sports club, swimming pool or beauty salon, and install tanning equipment in it.

Such a startup will require a little money, no need to spend money on advertising, investments will pay off quickly, and the landlord will supply customers. On the other hand, the owner of a solarium becomes dependent on a partner, and in the worst case, you can lose business along with equipment.

If you have a large start-up capital, it is realistic to open a solarium with professional expensive devices. However, you need to soberly assess the circle of potential customers, because the prices for services will be high. It makes sense to launch such a project in a metropolis as a separate institution or on the basis of a health complex.

The most attractive for a novice businessman is the first option, which includes additional services:

and pedicure;
cosmetic procedures and consultations;
sale of means for sunburn, creams, cosmetics, cocktails.

The solarium studio, which is not limited to a narrow specialization, covers a wide audience and does not depend on the season.

room

To open a tanning studio, choose areas located near the city center or in large residential areas. Suitable for both a detached building and non-residential premises on the ground floor apartment building. If it is possible to rent a cheap point in a shopping and entertainment center, then this is the best option.

Basic requirements for the premises:

Ceiling height 2.6 m.
Mains voltage 380 V.
Powerful ventilation system.
Availability of water supply and sewerage.

35-40 sq.m. is enough to accommodate two sunbathing devices, a reception room and a change house, other services are provided in separate rooms. Based on the range of procedures, a suitable place for opening a solarium is selected.

The salon needs to be renovated and create a cozy atmosphere with the help of lighting, music and interior items. In the room where the equipment is located, the standards provide for flooring made of tiles.

Registration

A solarium as a business is subject to registration with the tax office, for which the entrepreneur draws up an individual entrepreneur or a limited liability company.

The following documents are required to conduct business:

permits from SES and fire inspection;
contracts for disinfection, deratization, garbage disposal and disposal of lamps;
sanitary books of employees;
confirmation of compliance of equipment and materials with regulatory requirements.

The work of the solarium is classified as a health and fitness, so the staff must have an employee with a medical education.

Equipment and materials

The equipment that is needed to open a solarium is divided into:

Tanning equipment.
Furniture.
Office equipment.

The most popular are horizontal and vertical solariums with a minimum set of functions. The vertical technique has several advantages over the horizontal one:

takes up less space in the room;
short procedure time - up to 10 minutes;
lack of contact of the body with the surface of the equipment;
tan evenly lays down and looks natural;
there is no psychological discomfort in front of a closed space.

On the other hand, horizontal solariums are 2-3 times cheaper. The most inexpensive devices - for tanning individual parts of the body - are usually made in the form of a chair. The most expensive equipment additionally functions as aromatherapy, a massager, a music center, and a simulator of sea waves.

To meet the needs of all customers, it is better to purchase one of each type of device. Experts do not recommend using used equipment in work, since solariums require significant maintenance and repair costs over time. With a large flow of visitors, the llamas in the apparatus must be changed frequently, otherwise the effectiveness of the procedures is reduced.

The salon needs to be furnished with:

Reception desk.
Chairs, armchairs.
Lockers for storage of materials.
Clothes hanger.
Racks and shelves.

If the institution provides additional cosmetology services, then the rooms are equipped with appropriate interior items and tools.

For accounting, reporting, recording clients, stationery and office equipment are purchased:

a computer;
Printer;
telephone;
cash machine.

Creams, milk, spray contribute to obtaining a beautiful tan. The salon may include the cost of these products in the price of the session, or sell them as a separate product. In addition, it is possible to sell cosmetics, hygiene items, health and diet products.

To comply with sanitary requirements, detergents and disinfectants, disposable slippers, hats, napkins, and towels are required. To reduce the risk of falls and injury to visitors, a rubber or silicone mat should be placed in the solarium. Goggles are required to protect the eyes, if this is not acceptable, then during the procedure it is necessary to keep the eyes closed.

Promoting your services to the market is what you need to start with when opening a solarium after completing the salon with equipment and materials. Advertising does not work instantly, it takes time to attract customers, during which a few visitors can be served by one employee or the entrepreneur himself.

Attractive interior design.
A massive attack on the Internet sector: the creation of a website, groups in social networks, banners, mailing lists, forums.
Video on television.
Advertisements in newspapers, magazines, on the radio, in transport, on banners and billboards.
Distribution of business cards, flyers, booklets.
Promotional offers on the eve of the holidays, discounts for regular customers, packaged services.
An enticing slogan, for example, in winter: “Start looking stunning now!”

Staff

While the solarium has not gained popularity, an administrator or consultant and a cleaner are enough to serve customers. If a businessman is limited in funds, then he can perform all the functions on his own. With a constant flow of visitors to work in shifts 7 days a week, you will need:

2 administrators for keeping records, accounting and general management of the salon;
2 solar consultants for direct communication with clients, determining skin type, conducting tanning sessions, instructing on the use of equipment;
2 cleaners.

In the event that the salon provides other services, then you will need to hire specialists in manicure, pedicure, masseur, beautician.

Economic calculations

To find out how much it costs to open a solarium, you need to make an estimate of initial investments, income and expenses. Investments in a salon project with a minimum set of services and a wide range will differ by several times. For example, calculations are made for a simple solarium with one vertical and one horizontal apparatus.

To start the project, you need to pay the following expenses:

Fixed business expenses per year are:

Annual income planning is based on average market prices and solarium attendance:

Additional revenue for the salon comes from the sale of cosmetics and skin care products - another 200,000 rubles. Total earnings are 2,144,000 rubles, minus expenses - 874,000 rubles. arrived. Investments in business will pay off in 10-12 months of activity.

It makes sense to spend the proceeds from the second year on expanding the project - opening a network of the same type of solariums or beauty salons of a higher level.

Video: how to open a solarium - review.

Underwater rocks

Owners of tanning studios pay attention to the seasonality of the business. The peak of those who want to bring themselves into a beautiful shape falls in the spring and early summer - it is at this time that it is most profitable to open your own business. Then the competition is made by the natural conditions for the production of melanin, and in autumn and winter the vital activity of many people is reduced, which negatively affects the income of solariums.

The second important point is the need to carefully observe safety precautions, instruct staff and customers, and change lamps in a timely manner. Many have heard about the dangers of artificial tanning for health, so the more positive and open information provided to customers, the better. Modern equipment, when used correctly, is harmless, comfortable and efficient.

If you find an error, please highlight a piece of text and click Ctrl+Enter.